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Tag: business pinterest

Why Your Business Should Start ‘Pinning’

Synchronized Designs on PinterestAs your Chambersburg social media experts, we recommend checking out a newcomer on the online media block. First it was Facebook and MySpace, then Twitter, and now Pinterest is all the rage.

What is Pinterest?

Pinterest is a virtual pin board that has turned into a complete phenomenon for individuals and businesses. Pinterest allows users to “pin” any photo/image with a description. Pinterest’s “Pin It” bookmarklet tool and iPhone app to save things they see online and offline, and explore and repin the images their friends collect via their personal pinboards.

According to Mashable, web traffic from Pinterest at several top apparel retailers has outgrew their top 5 traffic referrers and the amount of traffic referred has jumped 398% from July to December.

How can individuals benefit from Pinterest?

Pinterest allows individuals to follow family, friends and other online sources, and to share content with the world. Pinterest can be used as a way to simply browse and pass time, or it can be used to gather information, product news, recipes, creative ideas and inspiration quickly and easily.

How can a business benefit from Pinterest?

Pinterest allows a business to share pictures and content viral on the web. The social media site is another great social media opportunity for entrepreneur and business owners alike. According to Adage, “Pinterest is a huge source from a referral standpoint, even beating out referrals from Facebook in the month of October.”

Pinterest is perfect for companies who are either selling products or who take photos of products and services. A real estate business can “pin” local homes for sale. A home restoration or remodeling business can “pin” before and after photos. A craft store can “pin” the latest creations and items available for sale. Each Pinterest “pin” allows for a description where the Synchronized Designs team can show off their search engine optimization and keywording skills to drive traffic to your website. By pinning photos, your followers can quickly decide whether to view your content and re-pin it to their own audience.

Like our blog post? Click the “Pin it” button below to add it to your Pinterest board!

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